Niche Beauty

Around the World

Spring/ Summer 2025

by Kathrin Käsemann

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There’s something about summer. It’s more than just the countdown to an exciting, sun-soaked getaway. It’s the golden glow of late afternoon light, the quiet pause before the evening unfolds, the scent of sun-kissed skin, the salt in your hair, the feeling that – just maybe – this summer will never end. To make that feeling last, we asked our favorite brands, experts, and founders to share their go-to destinations, packing essentials, mixtapes, and summer hacks. We hope they inspire you as much as they inspire us.

Speaking of inspiration: it’s been an incredible year for Niche Beauty. We’ve introduced brands that haven’t just met but exceeded our expectations – brands that you, our customers, have embraced with the same passion and enthusiasm. From Chriselle Lim’s PHLUR and Lisa Eldridge to Charlotte Tilbury, SIMIHAZE BEAUTY, AUTEUR, and IRÄYE, we’ve welcomed pioneers who are redefining the beauty landscape with their cutting-edge formulations.

This year, we’re excited to expand our reach, bringing these exceptional names to even more international markets – alongside the brands that have long defined Niche Beauty’s luxurious, highly selective DNA. Think Escentric Molecules, Westman Atelier, Dr. Barbara Sturm, and many more from our carefully curated portfolio. These are the names that have shaped who we are, and we can’t wait to share them with even more beauty enthusiasts around the world.

Until then – enjoy the pages ahead. And see you somewhere along the sun-drenched road.

Anne Zimmermann, Managing Director

 

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